Can-Am’s Welsh dealer expansion continues with addition of Thorncliffe  

Bombardier Recreational Products (BRP) is continuing to grow its Can-Am off-road dealer network in the UK with the appointment of Thorncliffe, a Rhyl-based family-run business with over 36 years in the construction sector.

Bombardier Recreational Products (BRP) is continuing to grow its Can-Am off-road dealer network in the UK with appointment of Thorncliffe.

The addition of the Can-Am brand to the dealer’s portfolio means it is expanding its workforce with the addition of two new sales staff and one technician. More employees are scheduled to join later in 2024. 

The appointment of Thorncliffe to Can-Am‘s dealer network is part of the brand’s ongoing expansion plans in Wales, which will help increase its market share in the utility sector. 

Growing market 

Thorncliffe is committed to meeting the growing demand for utility ATVs and SSVs across multiple sectors ranging from agriculture to ground care.  

The producer said that BRP’s vehicles are “manufactured to a very high standard” from the Rotax engines that power them to the innovative designs that improve the handling, comfort and ease of use when out on the trails or towing or hauling goods and equipment.  

Rachael Turner, BRP commercial manager UK & Ireland, said: “Wales is a growing market for Can-Am ATVs and SSVs and the addition of Callum and his team will assist our expansion within the region.  

“The team at Thorncliffe are passionate about providing the highest quality ATVs and SSVs to their customer base and we look forward to forging a successful relationship with them and to help them grow through the provision of products that will enable them to open new avenues.”

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Standing out from the crowd 

Callum Jones, site manager at Thorncliffe, added: “We recently acquired a local groundcare and machinery business so we started looking for an SSV that would be suitable for use in the groundcare sector.  

“Through word of mouth, we came across Can-Am. From there, we looked further into its offering, and there were two distinct factors that made Can-Am stand out from the crowd.  

Callum Jones, site manager at Thorncliffe.

“The first is the high-quality vehicles it produces and the second is the breadth of the line-up, which gave us the confidence to know that we could provide customers with an ATV or SSV to meet their needs and requirements. We are excited about what the future holds with Can-Am.” 

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