Merlo announces major expansion of its agricultural dealer network
21st January 2026
Merlo UK has announced significant changes to its agricultural dealer network, strengthening its presence across large parts of the East, Southeast and Midlands.
The manufacturer said that this strategic development ensures enhanced customer support, improved aftersales service, and greater accessibility to Merlo’s innovative telehandler range.
All new appointments will officially commence on 1st February 2026.
Merlo confirmed the appointment of Farmstar Ltd, operating from three depots in Marr (South Yorkshire), Brigg (North Lincolnshire), and Market Weighton (East Yorkshire), as one of its latest dealers.
“Farmstar serves one of the UK’s most productive farming regions, encompassing large arable areas alongside livestock and root crop operations.
“A long-standing, privately owned business, Farmstar is a respected dealer for Case IH, Kubota, and Kverneland. Formerly representing another telehandler brand for over 20 years, Farmstar has embraced the opportunities Merlo offers and is eager to introduce the brand to its customers,” a spokesperson for the manufacturer explained.
Turney Group and Ernest Doe expand Merlo representation
Earlier this year, Merlo UK appointed Turney Group to represent the company from its new depot in Bredon, Gloucestershire. Building on this successful partnership, Turney Group will now extend Merlo representation to its other two depots at Princes Risborough (Buckinghamshire) and Middleton Stoney (Oxfordshire) from 1st February 2026.
Having experienced Merlo UK’s operations and visited Merlo Group in Italy, Turney’s directors were impressed by the brand’s innovation and support. This expansion reinforces Turney’s commitment to delivering premium machinery backed by exceptional service, the manufacturer said.
Merlo has also announced the appointment of Ernest Doe as its authorised agricultural dealer, just five months after taking on Merlo’s construction franchise.
With a strong network across 19 depots in East Anglia, South Lincolnshire, and South-East England, Ernest Doe brings decades of experience and a reputation for quality and customer care. Adding Merlo telehandlers to its agricultural line-up reflects Ernest Doe’s recognition of growing demand for versatile, high-performance handling solutions, the Merlo’s team said.
Owen Buttle, national sales manager at Merlo UK, said: “These appointments represent an exciting step forward for Merlo UK. By partnering with respected, customer-focused dealers like Farmstar, Turney Group, and Ernest Doe, we are ensuring farmers across key regions have access to Merlo’s innovative telehandlers and outstanding aftersales support.”
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