New Holland dealer appointed for Welshpool
30th January 2026
Hall Agri Ltd is the latest dealer to be appointed by New Holland, following the closure of Rea Valley Tractors.
New Holland said the strategic appointment strengthens the brand’s presence in Mid Wales, ensuring local farmers have seamless access to a comprehensive product portfolio, genuine parts and aftersales support.
This appointment reflects a long-term commitment to investing in strong, locally
focused dealer partners who understand the demands of modern agriculture, the company said.
The team at Hall Agri Ltd brings extensive industry knowledge and a customer-first
approach, aligning closely with the brand’s core values.
“We are delighted to be appointed as a New Holland dealer for the Welshpool area,”
said Martyn Hall, managing director of Hall Agri Ltd, formerly of Rea Valley Tractors Limited.
“New Holland is a globally-respected brand, and this partnership allows us to offer our customers in Mid Wales and the Welsh borders innovative and reliable machinery, backed by strong parts and service support”.
Hall Agri was established in Welshpool in November 2025, opening its doors to the public in January 2026. It is based at the original Welshpool depot on Severn Farm Industrial Estate and consists of familiar and some new faces, bringing over 30 years of experience with New Holland equipment and various other brands.
David Rapkins, CNH business director UK and ROI added: “Martyn has brought together a highly capable team with a strong reputation for customer service.
“Their appointment enhances our dealer network in Wales and ensures customers in the Welshpool area receive the high standards of support that they expect from New
Holland.”
READ MORE: Former Rea Valley Tractors site put up for sale
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Rea Valley Tractors closure
Dunstall Holdings Limited and Rea Valley Tractors Limited went into administration in September 2025.
New Holland subsequently announced updates to its UK dealer network, ensuring continuity of sales and service support to customers in former RVT territories.
Lloyd Ltd explained its territory to cover Cheshire and the full county of Lancashire; TH White expanded into Shropshire and Powys; and Russells expanded into Staffordshire and Derbyshire.
Hall Agri Ltd is now fully operational and ready to support customers with their
machinery requirements, at the following contact details:
Tel: 01938 552147
Address: Severn Farm Industrial Estate, Welshpool SY21 7DF
Website: www.hallagriltd.co.uk
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