Massey Ferguson showcase at LAMMA 2024

Massey Ferguson is returning to the LAMMA show in partnership with its UK dealer network. After more than five years away, it is taking the opportunity to show innovative product updates due for release later this year.

Massey Ferguson tractor moving arable materials in LAMMA 2024 launch story
William Judge of Massey Ferguson reveals a high number of customers and dealer asked for them to return.

LAMMA 2024 will be Massey Ferguson’s first visit since the show’s home moved to the NEC, Birmingham. William Judge, brand manager, UK, EIRE and Middle East, talks the decision through.

“There has been a high number of requests from both customers and dealers for Massey Ferguson to go back to LAMMA, and I am delighted to confirm that we will be returning for 2024 and that the Massey Ferguson team are really looking forward to meeting our customers and showing some new and exciting products.”

Supporting its wider dealer network has been behind the thinking in Massey Ferguson’s decision. The space will also allow visitors the chance to sample a wide range of Massey Ferguson machinery, gaining face-to-face time with their local dealer.

“We’ll have our full range of machinery under the lights from tractors, combines and telehandlers, alongside hay and forage machinery.

“LAMMA will act as dealer network premiere with our stand design which we hope will mirror what customers would expect from the ultimate dealer depot, allowing customers to discuss their requirements in familiar surroundings.

“As it is our first show in several years, we can’t wait to welcome customers back on to our stand at LAMMA.”

If you are curious into what Massey Ferguson have to showcase, you can find them in Hall 12, stands 470 and 570.

Read more LAMMA previews on our LAMMA 2024 hub.

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