Jeremy Clarkson announces Amazon Fresh x Diddly Squat collab
24th April 2024
Jeremy Clarkson just announced his latest collaboration, which means that fans of Clarkson’s Farm will soon be able to purchase Diddly Squat Farm Shop products via Amazon Fresh online and in store.
Products include jams, chutneys, rapeseed oils, seasonings, juices, alcohol and merchandise from the well-known farm located in Chipping Norton, Oxfordshire.
The Diddly Squat Farm Shop products will be available on Amazon Fresh from 3rd May, which is also the launch date of season three of Clarkson’s Farm.
Try bee juice honey and ghost chilli chutney
Diddly Squat Farm Shop was opened in 2020 by Jeremy Clarkson and Lisa Hogan and stocks no-nonsense products produced either on Diddly Squat Farm or by neighbouring businesses in the Cotswolds.
Its opening featured in season one of Clarkson’s Farm, and the farm shop quickly became a must visit destination for fans across the globe.
Clarkson’s Farm fans will be familiar with many of the products available on Amazon Fresh, including Mr Clarkson’s bee juice honey from his venture into beekeeping and his eye watering ghost chilli chutney.
What can we expect from season three?
The season three of Clarkson’s Farm finds Diddly Squat facing some seriously daunting challenges.
The crops are failing in the severe hot weather, inflation has driven prices of supplies sky high, dreams for the beloved restaurant are dashed, and now the farm shop also faces closure.
Mr Clarkson urgently needs to come up with creative new ways of making ends meet, so hatches a plan to turn a profit from hundreds of acres of unfarmed land, thick woodland and hedgerows that make up half of Diddly Squat.
This triggers an avalanche of Clarkson-crafted schemes, involving everything from goats and pigs to mushrooms, nettles and deer.
Bringing Cotswolds to your home
Lisa Hogan said: “We are thrilled to bring a range full of Diddly Squat farm personality to Amazon Fresh customers – and I think people will love what they find.
“Anything you order really will bring a little bit of the Cotswolds to your home. My favourites, including a great range of rapeseed oils, our hand cut crisps and of course bee juice honey, really will bring a smile to your face.”
Amazon Fresh UK director, Matt Birch, added: “Fans of Clarkson’s Farm across the UK are now able to quickly and easily get their hands on products from Diddly Squat Farm Shop.
“Adding exciting and different products from suppliers we know our customers love to Amazon Fresh not only expands our wide selection, but demonstrates how we’re building a best-in-class grocery shopping experience for our customers, whether shopping online or in-store.”
Amazon Fresh x Diddly Squat product list
Amazon Fresh offers Prime members who shop online or in-store the choice of thousands of grocery items from major brands including Booths, Morrisons, Whole Foods Market, Iceland, Pepsi, Danone, Cadburys and Warburtons, as well as its own brand, byAmazon.
Diddly Squat joins other premium products from artisan and local producers available on Fresh online, including GAIL’s Artisan Bakery, Lidgates Butchers, and Brindisa Spanish Foods.
Check out what products from Diddly Squat Farm Shop are available via Amazon Fresh:
| Product | |
| Ginger Marmalade Jam | £4.80 |
| Red Onion Jam | £4.80 |
| Piccalilli Jam | £4.80 |
| Strawberry Jam | £4.80 |
| Blackberry Jam | £4.80 |
| Habanero Chili Chutney | £6.50 |
| Real Ale Chutney | £4.80 |
| Ghost Chilli Chutney | £6.50 |
| Bee Juice Honey | £12.00 |
| Oak & Hickory Smoke Rapeseed Oil | £5.80 |
| Chili & Garlic Infusion Rapeseed Oil | £5.80 |
| Lemon Infusion Rapeseed Oil | £5.80 |
| Three Chilli Seasoning | £5.90 |
| Sunday roast Seasoning | £5.90 |
| Pasta Seasonings | £5.90 |
| Hot Beef Jerky Savoury Snacks | £3.10 |
| Diddly Squat Apple and Chilli Juice | £2.40 |
| Diddly Squat Apple and Nettle Juice | £2.40 |
| Diddly Squat Apple Juice | £2.40 |
| Ready Salted Crisps | £1.70 |
| Smoked Chilli Mayo | £5.80 |
| Bottle For Life | £6.00 |
| “Smells Like My Bollocks” Candle | £22.00 |
| Enamel Mug General | £14.00 |
| Fudge | £4.49 |
| Bee Juice Bites | £4.80 |
| Ground Coffee | £6.95 |
| Online only | |
| Hint of Hot Gin | £34.00 |
| Distressed Tractor Design T-shirt (sizes S-L) | £21.00 |
| Diddly Squat Whisky | £19.50 |
| Cow Juice Vodka | £39.00 |
| Hawkstone Cider (6x 500ml) | £24.00 |
| Hawkstone Premium Lager (6x 330ml) | £20.00 |
Find the products here.
