NFU to fuel support for arable farming with new TikTok campaign

The campaign will demonstrate through a series of short and informative videos what is happening on farm during harvest, how crops are being used, and how the produce ends up on people’s plates.

The initiative is hoped to build a stronger connection between the younger generations and British farmers who produce their food. The NFU is also encouraging growers and members of the public can show their support for British harvest this summer by sharing their photos and videos using #YourHarvest.

Speaking at the start of this year’s Cereals event, NFU combinable crops board chair Matt Culley said: “The NFU is always evolving its content to ensure we are staying relevant – TikTok is a growing part of that mix – and we’re excited to engage with a younger audience in this new way to build a positive connection.

“This year we will highlight the hard work of British arable farmers during harvest by bringing their stories to life through a series of short, fun and informative videos.

“Farming families will be describing what they are growing in their fields, how technology like GPS helps them harvest efficiently, and even showcasing the journey barley takes as part of the beer-making process.”

Mr Culley added this year’s #YourHarvest campaign is especially important as arable farmers continue to experience market volatility and high input costs.

“Over the coming months we will be celebrating all the amazing crops our arable farmers grow such as wheat for your bread or barley for your beer and thanking the public for backing British farming and their continued support in buying locally produced, home grown food.”