More to see and do at LAMMA for 2024

As the UK’s largest agricultural machinery show, LAMMA is set to pull out all the stops in 2024 and will supply visitors with a huge range of features yet again.

Photo of a tractor exhibit at LAMMA.

Farm machinery brands JCB, Case IH, and Massey Ferguson are all confirmed to return to LAMMA, rejoining regular exhibitors Same Deutz-Fahr, Merlo, Krone, Valtra and Fendt at the NEC Birmingham on 17-18th January 2024.

Many have shared that the latest models will make their UK debut at the event, reinforcing LAMMA as the place to be to see the latest in machinery and agri-tech.

John Smith, JCB agriculture managing director, said: “We’ll be at LAMMA in 2024 with our best-ever range of agricultural machines for productive farming and contracting. It will be an effective showcase for our products, held at the right time of year in a comfortable environment, and we are looking forward to having face-to-face conversations with existing and potential customers as we present an exciting line-up of existing and new machines.”

Screenshot of Farming Simulator 22.

Esports league makes UK debut

Internationally acclaimed gaming series Farming Simulator has chosen LAMMA as the site of the first ever UK venue for its esports league.

LAMMA event director Sarah Whittaker-Smith said: “The world of esports may be new to some in our industry, but we know that a lot of farmers are also gamers. Many finish work on the farm, then go home to pick up their controllers and play in the evening. With more than 150 farming brands and big machinery names also getting involved, LAMMA is the perfect place for Farming Simulator League’s first UK event.

“This competition brings something totally unique to LAMMA 2024, and we can’t wait to put it in front of a new audience.”

The Farming Simulator League event will take place across both days of the show, with teams of three players each competing live from the League Theatre in the NEC, aiming to survive multiple knock-out rounds to reach the final.

Screenshot of the Bale Stacking mode in Farming Simulator 22.
Internationally acclaimed gaming series Farming Simulator has chosen LAMMA as the site of the first ever UK venue for its esports league.

During the competition, players earn points by manoeuvring tractors and other equipment over hilly terrain to deliver bales into their team’s barn, as well as by harvesting grain from a field using combines, tractors and trailers. Various other game elements and challenges impact strategies over the 10 minutes of game play, and the team with most points at the end wins.

Young Engineer Award celebrates rising stars

The LAMMA show and the Institution of Agricultural Engineers (IAgrE) have partnered up for a third successive year to announce the 2024 Young Engineer Award, showcasing the best of young engineering talent whose work helps UK farms to be more productive and sustainable.

Daniel Broderick won the 2023 Young Engineer Award for his Cubi-Clean machine, which makes the process of cleaning dairy cow cubicles quicker and easier.

Since winning the award, he has had very high demand for the machine through a dealership that he works with. “We are trying to build stock, but the Cubi-Clean is selling well and we can’t make them fast enough. There are worse problems to have. Everything is manufactured in-house from the raw materials, and we are always making continuous improvements throughout – anything from how the machine operates to the production process.”

Photo of Daniel Broderick receiving the 2023 Young Engineer Award at LAMMA ‘23.
Daniel Broderick received the 2023 Young Engineer Award at LAMMA ‘23.

The LAMMA Young Engineer Award showcases engineers who have created or made changes to a piece of agricultural machinery, equipment or technology and, by doing so, improved efficiency, profitability or sustainability on-farm. Eligible entries can include:

  • Products that have been designed and fully manufactured
  • Prototypes in development
  • Concepts in the initial stages of development
  • Existing products that have been modified, providing they have substantially improved the efficiency, productivity and/or sustainability of the product.

Those interested can find more details and the application form at Entry is free, both individuals and companies are eligible to apply, and the award is open to engineers 35 years of age and under as of 1st January 2024.

More to see and do at LAMMA 2024

Following its success last year, the Demonstration Arena is back and bigger than before, with Case IH, Merlo, New Holland, Valtra, Malone, and Frontier Ag set to show off their kit in action.

Learning and knowledge exchange will also take centre stage. Visitors will have the chance to hear from leading and innovative voices in the LAMMA Live theatre. Agreena’s Thomas Gent will unravel the enigma of carbon farming, with further insight from organisations such as LKAB Minerals and FarmPlan. As before, CPD points will be available for members of BASIS, NRoSO and DairyPro.

Another first for 2024 is Agriconnect TV, which will be broadcasting show highlights live on screens throughout the venue.

Registration for free tickets is now available at, and you can also sign up for the event newsletter online.

View LAMMA 2024 latest news, updates and top exhibitors to visit

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