fbpx LAMMA 2024 - Farmers Guide

The UK’s BIGGEST farm machinery show

Returning once again to the NEC in Birmingham, LAMMA 2024 promises the latest innovations in agricultural machinery from all sectors of the industry. Use our event guide to navigate your way through the best that the show has to offer.

Exhibitor list LAMMA 2024 NEWS

Top Exhibitors TO VISIT









LAMMA 2024 dates, tickets, and information

Weds 17th – Thurs 18th January 2024
The NEC, Pendigo Way, Marston Green, Birmingham B40 1NT
(Halls 6-12 and 17-20)
Open Hours
– 17th, 8:30 am – 5:30 pm
– 18th, 8:30 am – 4:30 pm
FREE – Register for LAMMA 2024.
Car parks will be open early on both show days. Early bird parking is £12.95. On the day, parking will be £17.95 – save yourself some money and secure your discount parking.


Top 10 exhibitors to visit at LAMMA 2024

1. Ascenso – Hall 6, Stand 330

Ascenso Tyres are back at LAMMA for 2024. Once again showcasing their wide range of agricultural tyres with a team of tyre experts on hand. This year they will also be launching their new VF range with the VDR 900 a VF tractor drive radial tyre.

The VDR 900 tyre features stronger lugs, a larger contact patch for excellent traction, self-cleaning characteristics and delivers lower fuel consumption. The tyre benefits from steel belts which offer puncture protection and distributes uniform ground pressure to help lessen soil compaction and crop damage and is suitable for self-propelled sprayers, tractors with mounted sprayers, and tractors used for other inter-row operations.

Visit http://www.ascensotyres.co.uk/ for more information about the Ascenso range.

Ascenso FAQs

2. Martin Lishman – Hall 7, Stand 450

Established in 1975, Martin Lishman specialises in crop storage and monitoring, potato quality, soil testing equipment and compact spraying systems. Martin Lishman innovations use low-cost digital technologies to tackle the global challenge of minimizing post-harvest food waste and energy consumption.

Martin Lishman returns to Lamma in 2024 bringing a showcase of their grain quality and crop storage equipment, making their stand the complete “One Stop Shop” for preparing your store for the upcoming season. Also on display will be a selection of their compact sprayer range, potato quality equipment and a brand-new line-up of soil testing products.

For more information, visit the Martin Lishman website.

Manitou logo

3. Manitou – Hall 6, Stand 420

Through its two iconic brands, Manitou and Gehl, Manitou Group develops, manufactures, and provides equipment and services of handling, access platforms and earthmoving for the construction, agriculture and industrial markets. Manitou Group will be back exhibiting at LAMMA in January with both Manitou and GEHL brands featuring new and existing products. A preview of a brand new Manitou product will be taking place on the first day of the show.

For more information, visit the Manitou Group website.


4. Wox Agri – Hall 9, Stand 630

From its local base, Wox Agri is the UK importer of Guttler products. It supplies products both directly to customers and also through a national dealership network. The company is proud of its association with Guttler GmbH, which now spans over 20 years, and can boast extensive knowledge and experience of the application, adaptation and operation of Guttler products as both retailers and end-users of the products.

For more information, visit the Wox Agri website.



Cherry-picked companies for you to visit at the NEC  2024 show.




Keep up to date on the latest previews and launches that LAMMA 2024 has to offer.



5. Merlo – Hall 6, Stand 630

Merlo UK Ltd is the wholly owned subsidiary of Merlo Group, Italy, supplying the Merlo dealer network and its British customers with telescopic handlers since 1993.

Continued investments in the UK include a fully stocked Merlo parts warehouse offering next day parts delivery to the Merlo dealer network. Merlo leads the market in telehandler innovations with almost 60 years of experience in manufacturing agricultural and construction machinery. Merlo remains an innovative and well-respected technology leader in the design of telescopic handlers, tracked carriers and forestry tractors.

For more information, visit the Merlo website.

6. Iseki – Hall 12, Stand 240

Ideal for high specification aeration and turf maintenance on sports pitches, the TG is the most advanced tractor in the ISEKI range with 40-67hp engines.  Compact in size with all the accessories and options of the higher specification agricultural tractors, the TG can also be used in farming for easy access to cowsheds and farms where space is limited. The technology allows for easy operation and less fatigue on the driver.

For more information, visit the Iseki website.

7. Agri Industry Solutions – Hall 12, Stand 430

At LAMMA 2024, Agri Industry Solutions will be exhibiting both a baseline single axle Ecoline vacuum tanker, together with a Profiline high specification machine. This shows the breadth of Veenhuis’ tanker range, from high quality entry level tankers to high performance, high capacity machines.

Also on offer is the TE3000 field side lorry loader in combination with the Schuitemaker SIWA, a high capacity silage wagon with scraper floor. The combination of these two machines offer a highly efficient and safe maize harvest system.

Agri Industry Solutions looks forward to welcoming customers and dealers alike to hall 12, stand 430.

For more information, visit the Agri Industry Solutions website.


8. Avon Tuning – Hall 7, Stand 600

Avon Tuning HD specialises in professional ECU remapping for agricultural machinery to increase performance and working efficiency. The company professionally edits the ECU at source, which offers greater control and safety when remapping, and the health of machines is tested before any changes are installed.

All ECU map rewriting is carried out by the Avon Tuning HD team at its dedicated premises at Tockington, South Gloucester. The company has a large network of over 150 authorised agricultural agents who install the remaps on-farm across the country.

As well as remapping, Avon Tuning HD is also the sole UK importer and distributor for Italian-built Dimsport dynamometers. The range of workshop and mobile ‘dynos’ enables machinery dealers and agricultural mechanics to perform power and efficiency output tests for a range of purposes including pre-delivery inspection (PDI) or diagnostics.

For more information, visit the Avon Tuning website.

9. Bauer – Hall 7, Stand 730

Bauer irrigation systems supply water to fields all over the planet totalling 2.5 million hectares. 60,000 slurry tankers and an untold number of separators, pumps and stirrers are in use worldwide today. Over 650 employees at 16 locations around the world pursue the Bauer mission and demonstrate a passion for working on outstanding machines – built to last.

For more information, visit the Bauer website.

10. Goldingham Contracts – Hall 7, Stand 440

Goldingham Contracts, established in 1991, is based on the edge of the Cotswolds in Gloucestershire. Its main areas of service and expertise are Mobile Seed Processing for Farmers, Pest Control, Farm Assurance Supplies and Environmental Protection Services including Biofuels Initiatives.

For more information, visit the Goldingham Contracts website.

Who makes Ascenso Tyres?

Unlike many tyre brands, Ascenso is it’s own brand making their own tyres in their manufacturing plant just outside the city of Bharuch in the region of Gujarat, India. Ascenso are one of the few tyre companies that actually design and make their own tyre moulds. This rapidly speeds up their size expansion project.

What’s the warranty on Ascenso tyres?

Ascenso Farm radial tyres come with a 7-year manufacturer warranty and Ascenso Bias tyres come with a 5-year warranty. The warranty covers tyre failure due to manufacturing faults.

What is the Mud breaker Technology?

The mud breaker and the dual mud breaker ensure better self-cleaning and maximum traction. During the process of movement, vertical cleats on the lugs will behave like a lever to push the mud away and create an air channel to break the vacuum which helps in self-cleaning characteristics.

What range of tyres do Ascenso offer?

Ascenso offer an extensive and still growing range of tyres, including:

  • Tractor radial tyres, including 85 series, 70 series, 65 series, Rowcrop tyres and VF technology.
  • Tractor Crossply tyres
  • Implement tyres
  • Trailer Flotation tyres
  • Plant and Industrial tyres
  • Earthmover tyres
  • Material Handling tyres, including forklift and port tyres
  • Forestry tyres
What are Ascenso Tyres like to fit?

Ascenso tyres are easy to fit with tyre fitters commenting on how nice they are to work with. Due to the sturdy side walls fitting is made easy. The tyres also inflate really well, even the 18 inch trailer tyres.

Ask Ascenso...

Curious to find out more about Ascenso tyres? Here's your chance to ask them a direct question :

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