British farmers take to social media to celebrate Buy my Turkey Day
17th November 2023
Families are being encouraged to buy British, buy local and buy a whole turkey this Christmas, as part of an NFU campaign to celebrate British turkey producers.
The NFU’s Buy my Turkey Day (17th November) has seen turkey producers across the country taking to social media to show off their farm fresh turkeys and urge the public to consider buying from their local producer, using the NFU’s online Turkey Finder.
NFU turkey group chair Jonathan Smith said: “Even though it’s only November, turkey producers across England and Wales have been busy rearing and caring for their birds and preparing for the festive season.
“Turkey is a fantastic choice for your Christmas dinner, providing a delicious and nutritious meal to share with the whole family. By buying a British turkey directly from the farm where it has been produced, you will be backing British farming, helping a local business, and providing a boost for the rural economy.”
The #BuyMyTurkey campaign aims to promote four key messages:
- Use the NFU Turkey Finder to buy a local turkey directly from the farm gate
- Ask your butcher if they are selling British turkeys
- Look out for the Red Tractor logo if buying from a supermarket
- Buying a whole bird instead of a crown is better value for money.
Jonathan Smith added: “We know that everyone is being affected by the cost of living crisis, which is why we are encouraging shoppers to buy a whole bird as it represents the best value for money. The versatility of turkey meat means that once you’ve enjoyed your Christmas dinner, there are plenty of healthy, tasty dishes you can try with any leftovers to make sure all the fantastic meat is put to good use.
“Shoppers can use the NFU Turkey Finder to quickly locate their nearest producer and buy a turkey direct from the farm where it was reared. If you’re buying a turkey from your local butcher, ask them if it’s British and which farm it’s been sourced from. If you’re buying from the supermarket, make sure to look for the Red Tractor logo and the Union flag to ensure you’re getting a great tasting British bird for Christmas, reared to some of the highest standards.
There are over 240 farms on the NFU’s Turkey Finder, which includes an interactive map to make it easier for shoppers to locate their nearest producers.
To find out how to get involved in the campaign visit: https://www.nfuonline.com/updates-and-information/buy-my-turkey-day-2023/
