The NFU is launching a new member offer which provides a 25% discount off all Spada helmets, as part of its work to help farmers stay safe and legal on farm.
The launch comes as the Farm Safety Partnership (FSP) turns its focus to safety in transport.
The NFU is also working with member and farming advocate Hannah Jackson (known on social media as the Red Shepherdess) to promote the offer and highlight the need for active changes within the farming industry when it comes to safety and wellbeing.
Alongside providing discounted helmets for members, the NFU is advising farmers to ensure appropriate training for those riding ATVs as well as good vehicle maintenance.
NFU Vice President Stuart Roberts said: “One of the simplest things anyone can do to keep themselves safe on farm is to wear a helmet when riding an ATV. I hope every member takes advantage of this offer that the NFU has secured.
“British farming has to get to a point where we embrace a much more safety-conscious attitude. This also means spreading the word to family, friends and colleagues and not being afraid or embarrassed to point out if you see something unsafe. The time has passed for turning a blind eye to practices which are illegal and which put people we care about in danger.
“The good news is that we are seeing more and more people talking about health and safety. There are some green shoots that as an industry we are starting to embrace – we just have to keep reiterating the safety message day after day, month after month, year after year. Only by doing that will we start to see real changes.
“It’s great to have Hannah join our campaign and I hope to see many more farmers getting on board, not only promoting our offer but promoting a safe farming industry for us all.”
NFU member Hannah Jackson said: “There are so many people who have followed my journey ever since I started in farming six years ago, and it’s great to have a platform where I can really showcase what British farming is all about. But there is also a sense of responsibility – to myself, to the public and to the rest of the farming community.
“We need to be pushing the way forward for better health and safety on farms, not normalising behaviour that will sadly keep farming’s safety record way behind where it should be.
“I’m proud to get behind the NFU’s campaign to improve safety on farms. I’m proud to commit to wearing a helmet every time I get on my ATV and I’m proud to take that message to the wider farming community.”