Generations of success for Kramp

Europe’s largest specialist in spare parts and accessories marks its 70th anniversary with a campaign to celebrate the multi-generational ‘Kramp experience’ for partners, suppliers and employees.

The ‘Generations’ campaign launched mid-February with a series of online quizzes, the first inviting users to test their farming knowledge, followed by a series of exciting activities in collaboration with the company’s partners, suppliers and new Kramp product announcements throughout 2021.

Some of the many campaign highlights include a Kramp Cookbook, featuring recipes and interviews with customers across Europe, a social influencer partnership with dairy farmer Tom Pemberton, YouTube ‘How-to’ video experience along with digital content that celebrates the authentic, day-to-day lives of its farming communities.

Founded by Johan Kramp in 1951, the company is Europe’s biggest wholesaler, with the largest network of dealers, employing over 3,500 staff across 24 European countries, turning over more than €950m in 2020.

Eddie Perdok, Kramp CEO, said: “Kramp is a family business spanning several generations – myself being a third-generation member of the Perdok family. Our multi-generational organisation reflects the agricultural sector where farms and dealerships are passed down through families.

“By understanding and valuing the past we can empower our customers to move forward into the future by continuously providing relevant product, added value services and expertise that makes us the essential partner in the agricultural, construction and forest and grass care industries of Europe.

“The pandemic has been difficult for many which is why we want to recognise the essential work of our customers and celebrate the successes of the last seven decades.”

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