Free AHDB event to help farmers make better stock decisions

Farmers are invited to a free event hosted by AHDB on 22nd August to learn about improving stock selection for slaughter based on current market trends and how to achieve a healthier bottom line.

The event, fittingly named ‘Right Carcase – Right Market’, is being held in association with Carr’s Billington Agriculture and MillCroft Vets on Millstone Moor Farm near Cockermouth, Cumbria. The program is aimed at providing farmers with the information to make better marketing decisions based on how, when and where to market their stock and achieve more “in specification” animals.

The day will include talks from a range of expert speakers, including AHDB retail insight manager Grace Randal on current retail and foodservice market trends and how this can impact the stock sold from farms.

There will also be a practical demonstration on how to select stock, where AHDB national selection specialist Steve Powdrill will explain what each element looks and feels like at various states of finishing.

Meanwhile, AHDB’s trade butchery manager Martin Eccles and senior Signet Breeding specialist Laura Eyles will discuss butchery and selection specifications, as well as the impact of feeding and genetics on optimum performance.

Commenting on the event, Karl Pendlebury, AHDB beef and lamb knowledge exchange manager, said: “This event provides a unique opportunity for farmers to hear from a range of experts, helping them to improve their stock quality and ultimately the bottom line.

“Returns can be improved by delivering a product that fits the needs of the customer. This means first of all deciding which market to target, researching it and then making breeding, feeding and production decisions with those market requirements in mind. There is a market for everything, at a price,” he explained.

“Events like this one are vital in helping farmers to understand the specifications of the market and the factors that can affect their carcase value and returns.”

To find out more about the event and to book your place please visit the AHDB website. Lunch will be provided on the day.

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