Farming stories: Finding a sense of purpose on the family farm

A-Plan Rural Insurance sat down with Joanna Shimwell (@dalefarmphotos), who shares her personal farming journey, and her family farm’s wide range of diversifications from the modern day, dating back to its establishment in 1880.

Bridging the gap between farm and the consumer is something that lots of farmers are trying to do in an effort to help more people understand the reality of what goes into producing their food, and hopefully alter public opinion on why supporting and buying British is so important.

As part of its work on social media to contribute to farmers’ efforts in showcasing British agriculture, A-Plan Rural Insurance runs a Rural Community blog, where it invites farmers to share their experiences in the industry.

Since starting the blog, A-Plan Rural has worked with a wide variety of farmers from differing backgrounds and locations all over the UK.

The latest blog is focused on Joanna Shimwell – known as @dalefarmphotos on Instagram. Joanna shares how she became involved in farming from a young age when she helped her father on the family farm, which was established in 1880.

Despite being discouraged from a life on the farm as a result of the hardship her parents endured through the Thatcher era, she found herself drawn to farming life and now runs Dale Farm alongside her husband.

Read the full blog here.

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