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Cereals will go ahead as a face-to-face event, organisers say

After more than 12 months of virtual events due to Covid-19, Cereals is set to go ahead as an in-the-flesh, face-to-face event this year.

“Contrary to the rumour mill, Cereals is happening in real life, and you can be there in person,” says Alli McEntyre, event organiser. “No online webinars, just real people meeting in the fields of Boothby Graffoe, Lincolnshire. Not a ‘virtual’ link in sight.

“You can walk across real grass, eye up actual machines, talk to people directly, attend seminars in person, examine the crop plots – and there’s even a soil pit you can get into.”

There will be 300 exhibitors visiting and the Syngenta Sprays & Sprayers Arena will showcase live demos that you can watch in person – from a safe distance, of course. The Isuzu Driving Course will let visitors drive real vehicles, and the full seminar programme will consist of 100 per cent live speakers, travelling from all over the country to the actual Cereals site in Lincolnshire.

The Cereals Event will be held in Lincolnshire on 30th June–1st July 2021 and will comply with all required biosecurity measures against Covid-19. For more information or to register for tickets visit cerealsevent.co.uk.

The leading technical event has over 45ha of stands and live demonstrations including areas dedicated to agronomy, technology, machinery, business, education, environment and renewable energy.


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