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New campaign launched for mandatory and clear food labelling in UK

The leader of the campaign is C.L.E.A.R. – the Consortium for Labelling for the Environment, Animal welfare, and Regenerative farming.

shopping trolley being pushed down a supermarket aisle - to support clear food labelling.

At present, the consortium for clear food labelling consists of 40 farming, food, animal welfare, environmental, social civic societies and businesses, and growing, representing a diverse range of ecological, social, and governance interests and expertise. All with the aim to stop UK farmers from being undercut by lower standard imports.

Logos of consortium supporting clear food labellings

C.L.E.A.R. consortium.

Launched at the Groundswell event yesterday (24th June 2021), the campaign has gathered momentum and gained many followers across social media.

What are they campaigning for?

A system of mandatory food labelling for the United Kingdom which:

  • functions as an overarching labelling system for all types of food, domestically produced and imported, and at all point of purchase​

  • includes information on the method of production – how the animals and plants have been grown, reared, and processed

  • extends the country of origin labelling requirements to include all raw and processed foods

  • establishes a set of regulated definitions of key terms relating to the ethical or sustainable method of production

  • is based on consultation with key stakeholders. A commission with diverse interest and expertise should be established to work with the government to produce a roadmap with integrated implementation strategies

Kent Shepherdess, Zoë Colville (@thechiefshepherdess), who supports the campaign stated: “We have a mission ladies and gents.”

And goes on to say: “We can’t change the trade deals but we can push for clearer labelling legislation to ensure we can all make an informed decision when buying produce. What I’d like you to do is to sign the petition, let’s get this ball rollin’.”

One of the C.L.E.A.R. campaign leaders, Catherine Chong, said: “C.L.E.A.R. believes that in order to understand how our food choices impact nature, animal welfare, our health, and the well-being and livelihoods of farmers and everyone in the food supply chain, we need food labels that tell us how our food is farmed, grown, reared and processed.”

“So all of us can make informed food choices.”

If you would like to read more about the clear food labelling campaign or sign the petition, please visit C.L.E.A.R.’s website. 

C.L.E.A.R. Logo

Graphics: @a_side.studio

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