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Doe Show 2013 Review

“It just got better as it went on,” was the opinion of Ernest Doe sales director Graham Parker, talking about this year’s Doe Show

“It just got better as it went on,” was the opinion of Ernest Doe sales director Graham Parker, talking about this year’s Doe Show. “Tuesday, the first day was excellent, Wednesday was very busy too, and the Thursday, which is often a quieter day was the busiest third day I have ever seen.”
The Doe Show is an annual event, held during the first full week of February at Ernest Doe & Sons Ltd.’s Ulting (Essex) branch. The dealer has 19 branches across East Anglia and the south-east for its two main brands; New Holland and Case IH, and offers a large number of leading machinery makes to complement its tractor ranges. The Doe Show provides an opportunity for all the suppliers to have stands, the number and range of products on offer rivalling any county show. Taking place just a few weeks after the Lamma show at which many new products are launched, the Doe Show includes all the latest equipment, and with dealer staff available to deal with any enquiries, deals can be negotiated and orders placed, during the event.
Ernest Doe Power is the Case IH division and general sales manager Gerald Silvey says the show was way ahead of last year. “It was a really good event, and I wish it was still on,” he commented the day after it had finished. “Sales on all sorts of products, including new and used tractors and machinery are way ahead of last year. The attendance was certainly higher than in 2012 and we were busy right through to when the show finished on Thursday evening. It was very successful.”
Ernest Doe, the New Holland division was also reporting a very successful result. “Figures to date show sales were up 34 per cent on the 2012 event, which is very pleasing,” said Graham. “Forget the doom and gloom, customers attending were very optimistic for the coming season and orders were placed for new and used tractors, a lot of cultivation equipment and used combines as well. Construction equipment was also in demand which was pleasing.”
As well as all the new machinery, there is a large selection of ex-display, ex-hire, ex-demonstration and used machinery on show each year, which attracts buyers from all over the UK. Some very good deals were available during the event, and potential buyers spent many hours comparing the machines on offer. “This year we had potential purchasers looking over some of the used machines from 7am on the first morning, keen to obtain the best deals,” commented Graham.
Working demonstrations take place on arable land to the rear of the dealership, and as well as the latest equipment, vintage tractors work during the three days. This year, three Doe Triple-Ds were in action; two belonging to the dealer and one from a local farm, all with ploughs. There are few opportunities to see these tractors in action and three together working their way across the field made an intriguing display. Used machinery on offer included combines, tractors, implements and construction equipment.Part of the indoor Case IH display area.Providing a contrast to the modern machinery working were three Doe Triple-Ds. (l-r) Doe 150 dating from 1968 with a 5-furrow semi-mounted Doe plough driven by Richard Carr; Doe Triple D 1961 with a Ransomes TS90 5-furrow plough driven by Colin Fenner; and Doe 130 of 1965 vintage with a Ransomes TS90 5-furrow plough, demonstrated by Angus Montgomerie. New Holland products displayed included tractors from all the ranges, as well as combines, handlers, forage harvesters and balers. “We had a very busy autumn, and demand was for larger tractors in the range,” explained Ernest Doe sales director Graham Parker with New Holland UK sales manager James Ashworth. “Demand has continued through January although we have seen more demand for the smaller models in the range in recent weeks. The mid-size T5.105 is an ideal loader tractor and we have sold a large number with factory-fitted loaders.
“There have been several orders placed for combines since the New Year and we have ordered extra stock of the most popular models to cater for the expected high demand during the coming months. Usually, it is the larger CR rotaries which are the best sellers in our area but this year there is more demand than usual for the smaller CX machines,” continued Graham. “New Holland balers have been in demand too; last year was a fantastic year for us and with demand for straw for power stations increasing we expect the interest to continue. The round baler sales have decreased a little, particularly where they have been replaced by our large square balers, and we still sell a dozen or so conventional small balers each year, demand for which remains fairly constant.”Making its debut at the Doe Show was a special edition New Holland T7.270 finished in distinctive bronze to celebrate the Basildon factory’s achievement in winning the Manufacturer of the Year Award for 2012, as well as a Continuous Improvement Award for World Class Manufacturing 2012, for which it attained bronze standard. Ernest Doe Big Baler Centre branch manager Chris Chilvers is pictured (left) with New Holland product specialist for balers and forage harvesters Ed Hogan and one of the latest New Holland BigBaler 1290 models equipped with a Parkland 435 bale accumulator. Launched just a few weeks before at Lamma, the New Holland FR600 forage harvester was also on show. “It has attracted a lot of interest,” explained Ed. “The new Tier 4i engines use SCR to meet emissions requirements on the smaller 450 and 500 models. Maintenance is easier with large gull-wing panels and the new black spout is easier to see during unloading. Our IntelliFill automatic trailer filling system is an option on all models. We expect the improved features of the new range to be very popular.”
New Holland displayed its new large square balers at Cereals 2012 for the first time, and Ernest Doe had a pre-production 1290 model on test last autumn with customers, working in a wide variety of crops. Four models provide bale size options; 80×70, 80×90, 120×70 and 120×90, and there is a choice of feeders including standard, Packer Cutter and CropCutter on the four-string models and standard or CropCutter on the six-string machines. “We have the new balers available for the coming season and demand has been very strong, with lots of orders coming in,” explained Ed.For the first time the New Holland Basildon factory had a display, on which factory representatives were meeting users and telling them about the work that is being done to improve productivity and efficiency within the plant and which is resulting in better reliability of the tractors on the farm. “We started our World Class Manufacturing scheme in 2008,” explained world class manufacturing manager Paul Haslett. “It is all about improving the working environment for our staff, and about anything that costs us money in the factory. The production line is constantly being improved to make it easier for staff to carry out their tasks, and to make it harder to make a mistake.
“There is more preventative maintenance of production line equipment to reduce breakdowns and downtime, and quality is closely monitored. The tractors are rigorously checked during and at the end of assembly and we have seen a considerable reduction in the number of faults. It has been a long journey since 2008 and we have more still to do, but we are very proud of the Bronze award which is recognition that we are heading in the right direction,” he added.
Michaela Hodel is events coordinator and company host for the Basildon plant. “We are very proud of our plant and what has been achieved and being here at the Doe Show allows us to interact with users, to talk about what they do, and what we do and to hear their views. It all helps us to continually improve.”
Pictured (l-r) Paul Haslett, Michaela Hodel, and planning logistics manager Florence Rivoal.One of the main attractions within the Case IH display area was the special edition silver Magnum 340, which had been at Lamma, but with a heavy hoar frost obscuring the special finish. Free of the icy layer, it formed an imposing centre-piece to the stand. The special edition tractor was one of just 25 produced to mark 25 years of Magnum production. Only 12 will come to Europe, and, of these, only one is available in the UK. The question as to what would happen to the tractor after attending shows this year was answered at the Doe Show; Case IH announcing that it will be auctioned at Cereals this year, proceeds over cost to be donated to a farming hardship charity. Ernest Doe Power area sales representative David Carver is based at the company’s Sudbury branch in Suffolk. David sold a large number of Quadtracs to farmers and contractors in his trading area last year, including the first of the largest Quadtrac 600 tractors to be supplied in the UK. He said those farmers who had them available for the wet autumn of 2012 had been delighted with the performance. “Many of my customers are on heavy ground, and I have been told several times that without their Quadtracs they couldn’t have completed their autumn ploughing and drilling.
“This year has been busy from the start,” he said. “The capital allowance benefits have made a considerable difference, and we have taken orders for ploughs, mole drainers, rolls, and lots of tractors. The small and mid-sized models have been most in demand; Farmalls, Maxxums and Pumas, and with the comments from visitors to the show so positive, we expect to stay busy.”“The price of fertiliser means farmers are keen to use it as efficiently and effectively as possible, and we have seen a greatly increased demand for electronics and weigh-cell systems,” explained Keith Rennie of KRM. “GPS systems that provide variable rate application and make sure exactly the right amount is applied to the right place in the field are extremely effective, and at Lamma we introduced Auto-switch, our GPS-controlled automatic switching system which starts and stops the flow at headlands as well as providing sectional control down to eight sections for working up to angled headlands and field edges.
“It increases efficiency, reduces the workload on the operator and the system is being requested more often now, particularly for wider spread widths. We were delighted with the positive response when we launched it at Lamma. It was extensively tested last year and worked very well. We have already taken orders, and deliveries to farms have commenced. It has been a very good day here at the Doe Show, and most interest has been from farmers looking ahead at crop applications for this coming harvest.”
Auto-switch is priced at 2,400 and is an option on any electronic or weigh-cell spreader supplied new, and is also available to retro-fit to existing spreaders. 
Pictured on the KRM stand are (l-r) KRM technical specialist Richard Parish; south and south-west area sales manager Chris Whear; eastern area sales manager David Wagstaff and managing director Keith Rennie.Ernest Doe & Sons managing director Colin Doe (left) is pictured with Ernest Doe Power general sales manager Gerald Silvey.
“The show was busy right from the start of the first day,” commented Gerald, “and we had already carried out a lot of business by lunchtime. We are delighted with what we can offer users in the Case IH range, it is the best we have ever had from the Farmall up to the Quadtracs. Last year, 2012, was our best ever for Quadtrac sales, we sold a large number of Axial-Flow combines and many of these were to replace other brands. The performance of these combines together with their low ownership costs makes them an attractive purchase, and we gain a considerable amount of business through recommendation by current users, as well as through demonstrations. The new square balers are excellent too, and we will be running a four-string demonstrator for the coming season.”
Gerald said some of the company’s tractor business is from current Case IH users replacing with the same brand, however conquest sales are increasing year on year. “The new Farmall range will be superb for us; while we have many customers running the larger models, over 25 per cent of our total sales are of tractors under 100hp, and with the new Farmall, we expect that figure to increase. It has a range of specification options, is well priced and will be attractive to the smaller livestock and mixed farms we serve in our trading area south of the River Thames, as well as to users across East Anglia, especially the outdoor pig units,” he explained.
The Magnum range, celebrating its 25th year continues to be popular with the larger farms and contractors, and Gerald said he expects its popularity to increase still further with the addition of higher horsepower and CVT transmission, due to be available later this year for demonstrations, with on-farm supply for early 2014. The Quadtrac, for which the dealer saw such strong demand last year is expected to remain popular; “The wet weather we experienced in the autumn certainly increased interest in the Quadtrac,” said Gerald. “It is such a versatile tractor and will do almost any field tasks from the heaviest cultivations to drilling.”At last year’s Doe Show, Ernest Doe Power was celebrating its achievement of having become Dal-Bo’s largest European dealer within 12 months of being appointed. The trend has continued and for the second year the dealer was celebrating its sales achievement. On display was the company’s new 12.3m heavy-duty seedbed cultivator. “It is ideal for beet land, commented Dal-Bo UK sales manager Steve Atkin. “It will be available in 6.0m, 9.0m and 12.3m versions, all of which are trailed. Its official launch will be at Cereals with full availability for this autumn, although we will have a 9m version available for demonstration this spring, and the 12m version displayed will be working on a Lincolnshire farm behind a Quadtrac 450. The cultivator uses a weight transfer system to apply pressure from the centre section to the wings, and to ensure an even finish. The 12m version costs approximately 76,000 and we expect the cultivator to be popular with farmers in the UK, in all working widths.”The new Twiga 545 hedge cutter was launched at Lamma and was attracting attention on the Spearhead stand. With a 5.4m reach, hydraulic proportional control, and a 66hp hydraulic system it is the first 5.4m reach model manufactured by Spearhead in its mid-range specification. Previously only 5.5 and 5.6m models were available. The company said the new machine offers a more economical option for farmers and contractors and is suitable for tractors of 90hp upwards. Standen-Pearson had its Unistar and Uniweb de-stoners on display. “The Unistar tends to be most popular on the heavier Essex soils, its large diameter stars providing the aggressive action needed while we see greater demand for the Uniweb, with its stars over the web separator sold for the lighter land through Ernest Doe’s Fakenham (Norfolk) and Littleport (Cambridgeshire) branches,” explained sales director David Wilson who is pictured with the Uniweb machine. “These larger models offer the high capacity needed on farms in the area and we are also showing our four-bodied bedformer which, with awareness of smaller weather windows, and for those with more than 200hp available offers a high rate of work allowing larger areas to be prepared each day.
“Trade is very good generally, especially sales of harvesters and we have spring orders coming through for planters, separators and bed tillers. Export sales are strong too, our products appealing to the overseas markets and with 2012 having been our best year yet for export sales, we are taking on extra staff to meet demand.”Another new product on display was the Kuhn AGT boom sprayer with its 36m spread width. “We have already sold two machines to customers in Suffolk,” commented Gerald Silvey. “It offers very high productivity while allowing operators to accurately apply cheaper low-grade fertilisers across the wide application width, with considerable potential cost savings. We believe it offers significant benefits and cost-savings for larger arable farmers and contractors.”Star attraction on the Martin Lishman stand was the company’s latest UTV sprayer. It is available in 125 and 250 litre capacities, and with a choice of 2.5 or 4.0m boom widths. “Demand for higher capacity sprayers for use with UTVs has increased and with up to 250 litres of liquid, and a 4.0m boom, an operator can spray a very large area in a day,” explained sales manager Martin Jarvis, pictured with the new sprayer. “Here at the Doe Show, visitors are looking ahead to the spray season and thinking about their field margins. These days the main farm sprayer is often too large to be used for smaller areas that need treating, and attempting to apply just 100 litres or so through a large trailed or self-propelled sprayer isn’t practical. The price is 965 for our sprayer with a 2.5m boom and 125-litre tank and the new models are available now.”
Another product with which the company has seen significant interest and sales is the Barn Owl crop storage monitoring system. “It will monitor any type of store and the main demand has been for stores of cereal crops and potatoes,” explained Martin. “Most business is due to recommendations from current users and we frequently see that when one farmer buys a system, then the surrounding farmers will hear about the benefits and invest in one too.”
Ernest Doe & Sons is running two moisture meter clinics this year, in conjunction with Martin Lishman, one each at its Sudbury and Ulting branches. The clinics will be held at Ulting on Tuesday 23rd April and Sudbury on Wednesday 24th April 2013. Customers with any make or model of moisture meter can bring them along for testing and calibration checks at any time between 9am and 4pm. The cost is 11 for a test, and the price includes a calibration certificate which helps them meet quality assurance requirements. Bale and temperature probes can also be brought along for testing.Celebrating 30 years of Tomahawk feeder-bedder manufacturing was Teagle with its special edition machines finished in white. The company is running a competition to win the use of one for a year, with the option to buy at a reduced price at the end of the loan period. Teagle south-east area sales manager Chris White explained that the winner can choose between either the 8150 dual-chop which will chop fine for cubicles or long for loose handling, or the new larger 8500 model in its standard straw and silage specification.
“We introduced the larger 8500 at the Dairy Event last year and it offers higher capacity to suit larger farms. We now have a large number out on farms and they are proving excellent. Users are delighted.”
Chris explained that Ernest Doe has customers for its feeders for pig and poultry units in its eastern trading area and for beef and dairy units in the south. “More farmers are keen to chop fine for diet feeding now,” he added, “and the dual chop machine allows users to chop fine or retract the knives hydraulically for full-length straw.”
He described sales of the Tomahawk range as phenomenal, the company having had a record year due to the product being ‘just right’ for UK farmers, while demand for the machines overseas is increasing too.On the Ritchie stand staff were kept busy dealing with enquiries across the whole range of products on offer. Agricultural sales director Bob Ritchie comments; “Usually at this time of year it is livestock handling and feeding products attracting most interest, but this year we have had more enquiries for bale handling equipment, and especially bale accumulators for conventional size bales. There appears to be a lot of forward planning by farmers this year, and they are looking forward to the hay and silage season and want to make sure the equipment is available when it is needed.
“Farmers know and trust our brand and that seems to be a strong factor in their interest in our products,” he added.
David Ritchie (Implements) agricultural sales manager David Richardson (left) is pictured with Bob Ritchie.Increased use of Adblue for modern tractors using SCR emissions control systems has meant many farms have needed to invest in storage and dispensing systems for the exhaust additive. Kramp was showing and explaining its range of Adblue pumps. “We have seen a big demand during the past six months or so,” said Kramp account manager Andy Ward. “The liquid can corrode general purpose pumps and this causes contamination of the Adblue, so special pumps are needed. We have a range to suit all situations from hand-operated to 12-volt or mains electric-powered, and for portable and fixed dispensers.”
Kramp also had on display a range of other fuel handling and care products including filtration systems to prevent dirt and water entering tractor fuel systems. “By installing effective filtration farmers can protect the modern fuel systems of their machines and prevent costly downtime. We are here to provide guidance to users as to which solutions will best suit their needs, and have had a busy show,” added Andy.
Hytek agricultural and plant market manager John Gernert (left) is pictured with Andy Ward.Bomford provided the first opportunity to see its full production specification VFA hedgecutter with variable forward reach. The latest addition to its Falcon Evo range, the new VFA was shown at Lamma in pre-production form, but now in full production the first example was on show at Ulting. The head can be positioned 0.9m to the rear and 1.8m forward providing a range of movement of 2.7m, and the company says it will appeal to contractors and larger farms with both hedges and verges to cut. It has a 6.5m reach, a 1.2m head is standard equipment and complete with fully proportional intelligent controls it is priced at 23,500.
A 65hp hydraulic system is standard with an 85hp upgrade available as an option. The company said a typical 140-150hp tractor is needed. Options include a hydraulic roller, electric motor reverse as well as various flail types. “Many contractors and large scale farmers will appreciate this level of specification and we believe it will be popular in the Ernest Doe trading area,” commented Bomford director of sales and marketing James Cuthbertson who is pictured with the machine. “We are offering the VFA specification currently onl


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